Simply good life
Climate protection – many people just switch off. Absolutely right! Nevertheless we should be switching off more: all of the screens, running engines and production lines loaded with cheap new things. In other words, all of the stuff that is meant to be making our life better, but in fact ends up making it much more complicated.
There are countries in the world that we call under-developed. So what do they call us? Correct: over-developed. Although all we want is a good life. But the only way of achieving a good life today is by cutting out things, doing things differently. Rather than sitting in a traffic jam, jumping on our bikes. Better for us, better for the climate.
Want to change something in your city? Use our new campaign "A good life is simple" and inspire your citizens! Download the materials for free in 12 different languages.