Swap cheap trash for upcycled chic

Is an overflowing wardrobe proof of your style status, or simply a sign of a hoarder? Ever more cheaply produced clothing means we are always able to keep up with the latest trends. While this may sound great, the consequences for the environment and society are dire. The working conditions in low-income countries are notoriously bad, the textiles manufacture is a strain on resources, and many garments simply hang in wardrobes unworn.


How can you make a lasting impact? Avoid the cheap clothing on offer in major chains and instead opt for better quality materials that you can enjoy for far longer. Exchange clothes and shop for unique pieces at flea markets: second hand is in and rightly a sign of being up with the times. Be unique rather than cheap – and do good in the process!


Want to change something on the local level? Have a look at our inspiring campaign materials!

"...people are being persuaded to spend money we don’t have on things we don’t need to create impressions that won’t last on people we don’t care about."

Tim Jackson



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